Yellowlines logo

Creative direction with a business backbone.

Shadow

Turning strategic vision

into creative wins

Shadow

Every client, a different track

Don’t wait for inspiration.

It comes while working.

- Henri Matisse

Shadow Project
Yellowlines // Unity Gaming Services - Monetize

Unity

Gaming Services

Branding and Launching 20 New Gaming Products

Role: Head of Creative Studio

Client: Unity Technologies - Montréal

Yellowlines, Unity logo
Shadow Project
Shadow Project

Playmobil:

The Movie

Branding - From Toyetic To Cinematic

Role: Head of Creative Marketing

Client: Mediawan Kid & Family - Montréal/Paris

Yellowlines // Playmobil: The Movie - Poster
Shadow Project
Shadow Project

SolidBash

Gaming Studio

Launching A Gaming Studio For Room 8

Role: Head of Art

Client: Room 8 Group - Montréal

Yellowlines // Room 8 Group - Solid Bash
Solidbash logo
Shadow Project
Shadow Project
Yellowlines // Clément Lelong

Clément Lelong, Creative Leader

From

Creativity

to Vision

Yellowlines, lightbulb

Monopoly Tycoon // Hasbro/Nvizzio

XDS SPARK ‘25 // Room 8 Group

World Of Warcraft // Mattel Mega Bloks

Tycan Reveal // Porsche - Playmobil

Climbing Gym // Basecamp Toronto

from Vision

to Leadership

Yellowlines, hands up
  • "Clément is a truly talented brand designer who combines creative excellence with strategic thinking."

    — Ingrid Lestiyo, SVP/GM Operate @Unity

    Yellowlines // Ingrid Lestiyo
  • “Clément has that rare ability to grow ideas and people at the same time — to set a demanding artistic bar, yet create an environment where everyone feels empowered to reach it.”

    — Guillaume Carmona, VP Games @Room 8 Group

    Yellowlines // Guillaume Carmona
  • "Clément is a skilled and creative-minded professional. He knows how to adapt into an established work environment. He values dearly the relationship and the expectations of the client and knows how to deliver on time."

    — Emmanuel Jacomet, Head of Feature Animation and Live-Action Family Film, @Mediawan Kids & Family

    Yellowlines // Emmanuel Jacomet

Creativity is intelligence having fun - Albert Einstein

//

A creator’s someone who creates their own impossibilities, and thereby creates possibilities - Gilles Deleuze

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Creativity is just connecting things - Steve Jobs

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All human knowledge thus begins with intuitions, proceeds thence to concepts, and ends with ideas - Emmanuel Kant

//

Creativity is intelligence having fun - Albert Einstein // A creator’s someone who creates their own impossibilities, and thereby creates possibilities - Gilles Deleuze // Creativity is just connecting things - Steve Jobs // All human knowledge thus begins with intuitions, proceeds thence to concepts, and ends with ideas - Emmanuel Kant //