TURNING LEGACY INTO CONTEMPORANEITY
#Branding #MovieLaunch #Toy #Cinema
Toyetic and Cinematic
Turning Playmobil’s first cinematic adventure into a playful brand experience, we conceived a branding and crafted campaigns that brought the movie’s humor, charm, and imagination to life across audiences and touchpoints.
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How to give Playmobil a cinematic identity distinct from LEGO’s dominance, and make the marketing as playful as the brand.
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Boost a traditional toy brand to the dynamic world of 3D animation movies, while aligning both brandings.
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From partner’s ads such as Porsche to toy packaging in stores, the branding for Playmobil: The Movie connected both the toy fans and the silver screen afficionados.
Client
Playmobil, On Animation Studio, Mediawan Kids & Family
Year
2018
Role
Head of Creative Marketing
Adding A New Dimension
A tribute to 80s kids adventure movies, Playmobil: The Movie bridges vintage toys with live action and modern animation.
Video credit: Mediawan Kids & Family
Defining An International Style
From the movie posters to the partners’ products, from the toy line to the TV ads, we created the Style that guided the entire ecosystem around the movie to reinforce its identity.
A 150-page style guide for packaging, ads, clothes, events, and more
A Global Impact
To support the movie’s marketing campaign, we created over fifty movie posters, ads, and visual material, localized for twenty-six key territories.
As a key partner to the movie, Porsche revealed it then new EV: the Mission E. We conceived a unique ad in a cross-marketing dynamic.
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"Working with clément has been a great expérience. Smart, sharp, creative and efficient! I would strongly recommend him for any creative & marketing driven position. We worked together on marketing elements on Playmobil: The Movie and it was just unforgetable."
— Véronique Philibet-Philbois, Senior Brand Executive, @Mediawan Group