ELEVATING COMPLEXITY INTO CLARITY
#Branding #ProductLaunch #Tech #Gaming
Standing out, in unity
How to clarify and elevate a complex suite of tech services into a brand narrative accessible to developers, studios, and investors.
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Establishing Unity as “more than the iconic game editor” in the Gaming Industry.
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Creating branding that immediately identifies UGS, and still fits with the global umbrella brand.
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Fully launched at GDC ‘22, the Unity Gaming Services branding was successfully recognizable and supported a 57% rise in revenue for 2023.
Client
Unity Technologies
Year
2022
Role
Head of Creative Studio
A Disruptive Spotlight
In a Tech world saturated with black, UGS colourful branding shone bright, casting a light on our successful users and developers.
Video credit: GimmickStudio.ca
20 activated products
Planning strategically with Marketing, Product, and Sales, we bridged each department’s reality to successfully launch the Unity Gaming Services.
Ads, documentation, landing pages, and tutorials, reaching studios and developers of all sizes.
18 video tutorials
To support a game-changing shift in Unity’s core business, we supported our users with videos from our advocates, and from selected developers.
15 eBooks
As part of the adoption strategy, we conceived and shared eBooks for every and all users to rapidly find their way with Unity’s brand new products.
GDC Announcement
To introduce the Unity Gaming Services to the (gaming) world, we partenered with worldwide event experts at JackMorton.com to conceive a unique on-site experience at GDC ‘22.
After a successful announcement, our partner studios shared how the Unity Gaming Services improved their workflow, outputs, and results. Show don’t tell!
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"Clément is a wonder to work with - he has a keen eye for visual design and how it can create and elevate a brand, a deep passion for building and managing his people, and a fantastic attitude towards every single one of his colleagues. "
— Andrew Kasbary, Director of Product Management, @Unity Technologies