TURNING LEGACY INTO CONTEMPO-RANEITY
#Branding #MovieLaunch #Toy #Cinema
Toyetic and Cinematic
Turning Playmobil’s first cinematic adventure into a playful brand experience, we conceived a branding and crafted campaigns that brought the movie’s humor, charm, and imagination to life across audiences and touchpoints.
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How to give Playmobil a cinematic identity distinct from LEGO’s dominance, and make the marketing as playful as the brand.
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Boost a traditional toy brand to the dynamic world of 3D animation movies, while aligning both brandings.
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From partner’s ads such as Porsche to toy packaging in stores, the branding for Playmobil: The Movie connected both the toy fans and the silver screen afficionados.
Adding A New Dimension
Video credit: Mediawan Kids & Family
Defining An International Style
From the movie posters to the partners’ products, from the toy line to the TV ads, we created the Style that guided the entire ecosystem around the movie to reinforce its identity.
A 150-page style guide for packaging, ads, clothes, events, and more.
As a key partner to the movie, Porsche revealed it then new EV: the Mission E. We conceived a unique ad in a cross-marketing dynamic.
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"Working with clément has been a great expérience. Smart, sharp, creative and efficient! I would strongly recommend him for any creative & marketing driven position. We worked together on marketing elements on Playmobil: The Movie and it was just unforgetable."
— Véronique Philibet-Philbois, Senior Brand Executive, @Mediawan Group